RESOURCES

Business Planning

California Small Business Development Center
CALIFORNIA TRADE & COMMERCE AGENCY*
Ms. Christine McCaleb, Acting State Director
(916) 322-0089 FAX: (916) 322-5084
801 K Street, Suite 1700
Sacramento, CA 95814

Accelerate Technology Assistance
Small Business Development Center
Ms. Tiffany Haugen, Director
(714) 509-2990 FAX: (714) 509-2997
4199 Campus Drive
University Towers, Suite 240
Irvine, CA 92715

Greater San Diego Chamber of Commerce
Small Business Development Center
Ms. Lisa Hasler, Director
(619) 453-9388 FAX: (619) 450-1997
4275 Executive Square, Suite 920
La Jolla, CA 92037

International Trade Center** SBDC
Ms. Mary Wylie, Director
(619) 482-6393 FAX: (619) 482-6402
Southwestern College
900 Otay Lakes Road, Bldg. 1600
Chula Vista, CA 91910

Orange County SBDC
Mr. Gregory Kishel, Director
(714) 647-1172 FAX: (714) 835-9008
901 East Santa Ana Boulevard
Suite 101
Santa Ana, CA 92701

Southwest Los Angeles County SBDC
Ms. Susan Hunter, Interim Director
(310) 787-6466 FAX: (310) 782-8607
21221 Western Avenue, Suite 110
Torrance, CA 90501

Southwestern College SBDC
Ms. Mary Wylie, Director
(619) 482-6393 FAX: (619) 482-6402
software
Business Plan Pro 4.0
Business Plan Toolkit 7.0
Bizplan Builder Interactive 7.0
Small Business Pro 4

Books
Acquisitions, Mergers, Sales, Buyouts and Takeovers: A Handbook with Forms, by Charles Scharf, Edward Shea and George C. Beck, Prentice Hall

After the Merger: Managing the Shockwaves, by Price Pritchett, Prichett-Rummler-Brache

Anatomy of a Business Plan: A Step-by-Step Guide to Staring Smart, Building the Business and Securing your Company's Future, Linda Pinson and Jerry Jinnett, Dearborn Trade

The Business Planning Guide: Creating a Plan for Success in Your Own Business, by David H. Bangs, Upstart Publishing

Five Frogs on a Log: A CEO's Field Guide to Accelerating The Transition in Mergers, Acquisition and Gut-Wrenching Change, by Mark Feldman and Michael Spratt, Harper Business Books

Mergers and Acquisitions from A to Z: Strategic and Practical Guidance for Small - and Middle - Market Buyers and Sellers, by Andrew Sherman, AMACOM
Mergers and Acquisitions Handbook for Small and Midsize Companies,
by Thomas L. West and Jeffery D. Jones, John Wiley & Sons

Marketing

Software
Marketing Plan Pr, Palo Alto Software

BOOKS
2001 Artists & Graphic Designer's Market, edited by Mary Cox, North Light Books

2001 Children's Writer's & Illustrator Market, edited by Alice Pope, North Light Books

Best of Business Card Design 4, Rockport Publishers

Best Small Budget Self-Promotion, by Carol Buchanan, North Light Books

Creative Self-Promotion on a Limited Budget for Illustrators and Designers, by Sally Prince Davis, North Light Books

Designer's Guide to Marketing, by Betsy Newberry, North Light Books

Digital Portfolio: 26 Graphic Design Portfolios Unzipped, by Anna T. McKenna, North Light Books

The Graphic Designer's Guide to Creative Marketing: Finding and Keeping Your Best Clients, by Linda Cooper Brown Bowen, John Wiley & Sons

The Graphic Artist's Guide to Marketing and Self-Promotion, by Sally Prince Davis, North Light Books

Marketing Warfare, by Al Reis and Jack Trout, McGraw-Hill

The Professional Designer's Guide to Marketing Your Work, by Mary Yeung, North Light Books

Self Promotion Online: Marketing Your Creative Services Using Web Sites, E-mail and Digital Portfolios, by Ilise Benun, North Light Books

22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brands, by Laura Reis and Al Reis, Harper Collins

Newsletters
"The Art of Self Promotion," edited by Ilise Benun

"Guerilla Communique"

Management/Employee Issues

Web Sites
www.aeis.com
www.benefitmall.com
www.dot.gov/elaws

Software
Performance Now 3.0
Policies Now 5.0

Books
The Employer's Legal Handbook: A Complete Guide to Your Legal Rights & Responsibilities, by Fred S. Steingold, Nolo Press

First, Break, All the Rules: What the World's Greatest Managers Do Differently, by Marcus Buckingham and Curt Coffman, Simon & Schuster

1001 Ways to Reward Employees
, by Bob Nelson and Kenneth Blanchard, Workman Publishing

The 21 Irrefusable Laws of Leadership: Follow The and People will Follow You, by John C. Maxwell, Thomas Nelson Publishers

Billing/Project Management

Software
Quickbooks
Quicken
Clients and Profits
Creative Building
Traffic Office Manager
MSProject

Design Magazines
Communication Arts
Computer Graphics World
Creative Business
Design Graphics
Emigre Magazine
How Magazine
Information Week
MacWorld Magazine
Metropolis Magazine
DCC (Digital Content Creator)
Publish Magazine
Serif Magazine
Typophile Magazine

Online Printers
Printing4less.com
Vistaprint.com

Employment

Web Sites
www.howdesign.com
www.adobe.com
www.aquentpartners.com
www.brilliantpeople.com
www.careermosaic.com
www.commarts.com
wwwfreeagent.com
www.guru.com
www.hallkinion.com
www.headhunter.com
www.monster.com
www.paladinstaff.com

Job Lisitngs
ArtSource
CA Magazine Online Job Listings
New York New Media Association
MWP Zone
PrintJobs. Com
Roz Goldfarb Associates
The Siggraph Career Opportunities Pages
Hotjobs.com
Chronicle for Higher Learning
Monster.com
Jobsearch.org

Books
Career Management for Creative Person: Right-Brain Techniques to Run Your Professional Life and Build Your Business, by Lee Siber, North Light Books

Careers by Design: A Headhunter's Secrets for Success and Survival in Graphic Design, by Roz Goldfarb, Allworth Press

Becoming a Graphic Designer: A Guide to Careers in Design, by Steven Heller and Teresa Fernandes, John Wiley & Sons

Recruiters
The Creative Resource Design Recruitment, Janou Pakter, Inc
RitaSue Segal Resources
Roz GoldFarb Associates

Client Relations

Web Sites
www.customersatisfaction.com
1to1.com
www.clientretention.com
www.ndma.com/products/rm/diagnost/dia50.htm

Books
Client Service with Attitude, By Mitch Kosikowski, Public Relations Society of America

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing, by Frederick Newell, McGraw-Hill

Creativity

Books
75 Cage-rattling Questions to Change the Way You Work: Shake-Em-Up Questions to Open Meetings, Ignite Discussion, and Spark Creativity, by Dick Whitney and Melissa Giovagnoli, McGraw-Hill

99% Inspiration: tips, Tales & Techniques for Liberating your Business Creativity, by Bryan W. Mattimore, AMACOM Books

Aha! 10 Ways to Free Your Creative Spirit and Find Your Great Ideas, by Jordan Ayan, Three Rivers Press

The Big Book of Creativity Games: Quick, Fun, Activities for Jumpstarting Innovation, by Robert Epstein, McGraw-Hill

Cracking Creativity: Secrets of Creative Genius, by Michael Michalko, Ten Speed Press

Creativity: How to Catch Lightning in a Bottle, by George Gamez, Peak Publications

Creativity Games for Trainers: A Handbook of Group Ideas for Jumpstarting Workplace Creativity, by Robert Epstein, McGraw-Hill

Five Star Mind: Games and Exercises to Stimulate Your Creativity and Imagination, by Tom Wujec, Main Street Books

How to Think Like Leonardo da Vinci: Seven Steps to Genius Every Day, by Michael J. Gelb, Dell Books

Thinkpak: A Brainstorming Card Deck, by Michael Michalko, Ten Speed Press

Design Industry Organizations

The American Center of Design

AIGA

Design Exchange (Canada)

European Design Centre

The Graphic Artists Guild

The Color Marketing Group

The Organization of Black Designers (OBD)

Society for Environments Graphic Design

Society of Graphic Designers of Canada

Society of Publication Designers

Conferences
MacWorld Expo
How Design Conference
Seybold Seminars Online
Siggraph

Universities and Schools
Art Center School of Design
California Institute of the Arts
Cranbrook Academy of Art
Parsons School of Design
Pratt Institute
Rhode Island School of Design
The Yale University School of Art
Portfolio Center
Syracuse University
Califronia State University, Long Beach

 

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