PRICING YOUR WORK
The most difficult decision for designers is how much to charge for their services. Finding the answer seems simple enough. It really is a question of how much your business should charge in order to pay for its operation, which includes your salary, and enough to put a little aside for a rainy day when bills pile up and every client you have seems to be on vacation. Take a look at the big picture.
How much should you charge?
The cost of doing business. The cost is based on real expenses or operating costs or overhead. These costs are items like rent, utilities, leasing equipment, telephone, materials, supplies, insurance, taxes, payroll, travel and entertainment, memberships, petty cash and postage.
The Formula
EXPENSES |
MONTHLY COST |
Home/office rent
|
$ |
| Salary |
$ |
Utilities
|
$ |
| Taxes |
$ |
| Insurance |
$ |
| Equipment purchases |
$ |
| Equipment leases |
$ |
| Furniture purchases |
$ |
| Sickdays/vacation |
$ |
| Self-promotion |
$ |
| Office supplies |
$ |
| Travel expenses |
$ |
| Business entertainment |
$ |
| Saving for retirement |
$ |
TOTAL OPERATING COSTS
|
$ |
|
|