Responses from several designers that previewed this video clip:

"Don't know any other Designer in History that would've shared that information. It was a Corporate Identity Designers Dream. Everything Bass iterated was Factual. No stone was left unturned".

"I was up Clapping, giving a Standing Ovation on everything Bass said. You cannot BUY THAT KIND OF TRUTH.
I don't know another Designer in History that would've disseminated that 411".

Highest Rating: 21 GUN SALUTE

Frank C. Briggs
DesignMaven
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"The interview with Saul Bass is priceless" - Bill Brown
Bill Brown and Associates
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"Just got through watching your Saul Bass DVD interview which arrived in today's mail. Bravo Archie ! ! ! ! ! !
It was absolutely terrific. Thank you so very much." -Terry Walsh.